/ CASE STUDIES

Real results from

data-driven PR

campaigns.

SCROLL
DATA-DRIVEN STUDY

Most Affordable Cities for Homebuyers

A data-driven study ranked the most affordable U.S. cities to buy a home, revealing surprising findings about midwestern and southern cities with significantly lower housing costs than the national average.
Media Coverage: 3 Links
Yahoo News • CBS News • Dayton Daily News
POP CULTURE SURVEY

America's Subtitles Obsession

Survey found over half of Americans regularly watch TV with subtitles on, with younger viewers especially embracing captions due to mumbling actors and noisy soundtracks.
Media Coverage: 4 Links
NPR • Yahoo Entertainment • The Verge • Insider
ENTERTAINMENT ANALYSIS

Hollywood's Most Foul-Mouthed Actors

A cheeky analysis ranked actors by on-screen swear words, with Jonah Hill topping the list (376 expletives) beating veterans like Samuel L. Jackson.
Media Coverage: 5 Links
The Independent • The Wrap • IMDb News • Hot Radio Maine • Radio Keokuk
VIRAL CAMPAIGN

"Perceptions of Perfection" Beauty Study

Graphic designers in 18 countries Photoshopped a woman's photo to reflect cultural beauty ideals, vividly illustrating global beauty standard differences.
Media Coverage: 8 Links (International)
BuzzFeed • Good Housekeeping • Yahoo Lifestyle • Houston Chronicle • El País
AUTOMOTIVE INSIGHTS

Which Cars Get the Most Speeding Tickets?

Analysis revealed surprising results: Lexus ES 300 and Nissan 350Z tied as "most ticketed" vehicles, defying sports-car stereotypes.
Media Coverage: 4 Links
Washington Post • MotorTrend • Insurance Business America • CNBC
TECH TRENDS

AI Hiring Takes Over

Survey revealed majority of companies now use AI in hiring, sparking debate about efficiency vs. fairness and algorithmic bias concerns.
Media Coverage: 3 Links
Forbes • Fox Business • HR Dive
LIFESTYLE SURVEY

Americans' Underwear Habits Exposed

Tongue-in-cheek survey revealed 45% of Americans wear the same underwear for two days or longer, with gender differences highlighted.
Media Coverage: 4 Links
People Magazine • The Guardian • Yahoo Lifestyle • FOX5 Atlanta
CITY RANKINGS

The Rudest Cities in America

Language app ranked cities by rudeness levels, with Miami topping the list and New York surprisingly not in top ten.
Media Coverage: 5 Links
Axios • Secret NYC • Miami Herald • USA Today • Univision
CYBERSECURITY

World's Most Common Passwords

Annual report revealed millions still use "password" and "123456", serving as both humor piece and security warning.
Media Coverage: 6 Links
CNBC • IFLScience • Mashable • The Independent • HuffPost • Le Figaro
SEASONAL CONTENT

Halloween Candy by State

Annual sales data analysis determines most popular Halloween candy by state, creating debate-worthy maps and regional pride discussions.
Media Coverage: 5 Links
USA Today • Newsweek • Apartment Therapy • Mental Floss • Local News
YEAR-END CONTENT

Year's Most Mispronounced Words

Linguists' annual list of mispronounced names and viral terms provides entertainment and education through phonetic pronunciations.
Media Coverage: 3 Links
CNN • NPR • The Associated Press
LIFESTYLE RANKINGS

Best Cities for [Topic] Rankings

Data-driven city rankings on lifestyle metrics from coffee culture to pet-friendliness provide local pride and travel inspiration.
Media Coverage: 4 Links
Travel + Leisure • Food & Wine • Today Show • City Magazines
WELLNESS STUDY

Most Stressed Cities in America

Analysis of work hours, commutes, and mental health stats ranked cities by stress levels, sparking quality of life discussions.
Media Coverage: 3 Links
Forbes Health • CNBC Make It • WalletHub News
QUIRKY RESEARCH

Video Games Burn Calories?

Study claimed intense gaming burns calories like light workout, creating fun counterintuitive hook for widespread coverage.
Media Coverage: 4 Links
Men's Health • Daily Mail • IGN • Mashable
FINANCIAL SURVEY

Americans' Financial Insecurity

Annual survey painted sobering picture of savings gaps and retirement readiness, providing cautionary angles with expert advice.
Media Coverage: 3 Links
CNBC • MarketWatch • NPR
TRAVEL TRENDS

World's Most Instagrammable Places

Rankings by Instagram popularity created clickable travel content mixing destination journalism with influencer culture trends.
Media Coverage: 4 Links
CNN Travel • Forbes Travel • Big 7 Travel • Travel + Leisure Asia